Family offices are increasingly looking beyond traditional asset classes and toward high-growth technology opportunities. Software-as-a-Service (SaaS) stands out for its predictable recurring revenue, global scalability, and attractive exit multiples. Yet identifying the right deals and actively supporting them post-investment requires specialist knowledge that many private investors do not have in-house.
OneProgram bridges that gap. We curate a tightly focused portfolio of emerging B2B SaaS businesses and open select co-investment rounds to aligned family offices. By combining your patient capital with our deep operational expertise, we help founders accelerate product, go-to-market, and international expansion – driving equity value for every shareholder at the table.
We named our portfolio companies for family.
Why Family Offices Choose the OneProgram Model
| Challenge for Family Offices | OneProgram Solution |
| Sourcing proprietary, high-quality SaaS deals | We run a continuous funnel of screened companies per year and invest in <2-4 %. |
| Lack of technical & commercial due diligence capacity | Our investment committee includes repeat SaaS founders, CTOs, and GTM leaders. |
| Post-deal value creation | We embed playbooks covering product-led growth, pricing strategy, RevOps, and talent acquisition. |
| Governance & reporting | Quarterly dashboards track ARR, CAC payback, NRR, and cash runway – standardised across the portfolio. |
| Technical and development | We have a senior staff of technical resources with DevOps, developers, UI / UX and more. |
Structured Co-Investment Windows
When a portfolio company reaches a pre-defined milestone—typically $1–5 million in annualised recurring revenue (ARR) and clear product-market fit—we open a co-investment window. Family offices can invest alongside the OneProgram Fund on identical terms, usually via:
1. Preferred equity in priced rounds (Series A/B).
2. Convertible instruments for earlier, capital-efficient bridges.
3. Follow-on pro-rata rights to preserve ownership through later stages.
We target a three- to seven-year horizon, although our evergreen structure offers flexibility to match your family’s liquidity preferences.
How We “Gear” Portfolio Companies Beyond Capital
Capital alone is commodity; knowledge is the multiplier. Every founder backed by OneProgram gains direct access to our in-house SaaS Growth Studio:
• Metrics Engineering – We instrument data pipelines so management teams and investors see the same KPIs in real time.
• Pricing & Packaging Sprints – 30-day engagements that have lifted ARPU by 25 % on average across past cohorts.
• Frameworks and modules – Shared modules and engineering across portfolios – no company can innovate fast enough alone.
• C-Level Talent Network – Bench of vetted CTOs, CDOs, CROs, CMOs, and CFOs ready for helping portfolios.
By embedding these levers early, we compress the time between rounds and position companies for premium exits – benefiting both our fund and every co-investing family. We believe in continuous innovation as the foundation for longterm success.
A Word from Our Founder
“Family offices bring more than money; they bring a multi-generational perspective that aligns perfectly with the way we build software companies—durable, resilient, and focused on real customer value. At OneProgram, we invite you to sit on the same side of the table as our founders, share our playbooks, and grow together.”
KIM ØSTERGAARD
Founder & CEO
kim@oneprogram.com
Mobile: +45 42 555 555
Getting Started: The Onboarding Journey
- Discovery Call – We align on your family’s investment thesis, ticket sizes, and sector interests.
- Data-Room Access – You receive full diligence packs for active co-investment opportunities, including third-party tech audits and cohort retention analyses.
- Alignment Workshop – A half-day session with our Operating Partners to map where your network and expertise can add value post-closing.
- Term Sheet & Closing – Standardised documents streamline legal review; most closings complete within 30 days.
- Quarterly Portfolio Forums – Exclusive briefings with founders, plus deep dives on emerging SaaS trends—from AI-native workflows to usage-based pricing models.
The Upshot
Family offices seeking exposure to fast-growing, capital-efficient tech businesses no longer need to build an internal venture arm from scratch. Through OneProgram you gain:
- Curated deal flow vetted by domain specialists (we only invest in B2B SaaS).
- Exact alignment with our fund on economics, governance, and exit strategy.
- Hands-on value creation that de-risks execution and compounds enterprise value.
- Low entry VE as we offer much more than capital alone.
If you’re ready to co-invest in the next generation of category-defining SaaS companies—and to do so with a partner whose incentives mirror your own – let’s start the conversation.
Contact our founder and head of Investor Relations team at kim@oneprogram.com
