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Features or Solutions: Listen to Your Audience

Features or Solutions: Listen to Your Audience

As a SaaS founder, you may often find yourself enamored with the features and functionalities of your product. Every detail is a point of pride for you. However, your customers—the recipients of your communication—may not share this passion. Your customers have...

The Most Critical Aspect for SaaS: Onboarding New Customers

The Most Critical Aspect for SaaS: Onboarding New Customers

Onboarding - getting your customers successfully started with your SaaS platform - is the most critical phase for any SaaS company. Whether your platform is designed for self-service, partial guidance, or fully managed support, onboarding exposes the quality of your...