Features or Solutions: Listen to Your Audience

Features or Solutions: Listen to Your Audience

As a SaaS founder, you may often find yourself enamored with the features and functionalities of your product. Every detail is a point of pride for you. However, your customers—the recipients of your communication—may not share this passion. Your customers have...
The Most Critical Aspect for SaaS: Onboarding New Customers

The Most Critical Aspect for SaaS: Onboarding New Customers

Onboarding – getting your customers successfully started with your SaaS platform – is the most critical phase for any SaaS company. Whether your platform is designed for self-service, partial guidance, or fully managed support, onboarding exposes the...