Blog
The Five Finance Metrics Every Scaling-Up SaaS Founder Should Track (and Why We Obsess Over Them at OneProgram)
Reading time: 6 minutes When we sit down with a prospective portfolio company, the first slide we pull up isn’t a glossy vision board—it’s a simple metrics dashboard. Numbers cut through narrative, and for B2B SaaS the “vital signs” are remarkably consistent across...
ARR, LTV & Churn: the Three Numbers We Wake Up to at OneProgram
When we invest in – and co-build – B2B subscription businesses, we take pride in our shared dev-ops stack and operator DNA. But the real scoreboard isn’t our codebase; it’s the trio of metrics that tell us whether a product is compounding or coasting: Annual Recurring...
Features or Solutions: Listen to Your Audience
As a SaaS founder, you may often find yourself enamored with the features and functionalities of your product. Every detail is a point of pride for you. However, your customers—the recipients of your communication—may not share this passion. Your customers have...
What Are We Looking For? When Is a Company Ready for Investment?
At OneProgram, we receive numerous inquiries from SaaS companies every week. These conversations are exciting, challenging, and full of potential. They revolve around whether we can provide the necessary knowledge and support to help these companies grow in a...
The Most Critical Aspect for SaaS: Onboarding New Customers
Onboarding - getting your customers successfully started with your SaaS platform - is the most critical phase for any SaaS company. Whether your platform is designed for self-service, partial guidance, or fully managed support, onboarding exposes the quality of your...