At OneProgram, we receive numerous inquiries from SaaS companies every week. These conversations are exciting, challenging, and full of potential. They revolve around whether we can provide the necessary knowledge and support to help these companies grow in a sustainable way—without simply burning through cash.
Would you like to start a dialogue with us? Please fill out the form here.
Is Your Company Ready for Investment?
Many companies are not yet ready to receive large investments. They risk burning through money quickly, often by expanding a large organization that eventually struggles to sustain itself when funds run out. At OneProgram, we assist your company in the maturation process – both commercially and technically.
A company is ready for investment when it has solid processes in place for utilizing the capital effectively. For example:
Boosting Sales: The product must have a certain level of maturity.
Marketing Readiness: There must be a defined marketing role unless the focus of the investment is to strengthen sales and marketing efforts.
The most unfortunate scenario occurs when all the money is spent too quickly without achieving the desired results. This forces founders into a position where they urgently need more capital, placing them at a disadvantage during negotiations with investors.
Rule #1: Never allow yourself, as a founder, to be unnecessarily pressured. Losing control can make it difficult to maintain ownership and influence over your company.
More Than 100 Levers
OneProgram aims to be Denmark’s top investor in SaaS, subscription models, and B2B. Our goal is to add value to your business by preparing it to grow healthily, sustainably, and profitably.
Financially, there are numerous options beyond traditional investment. For example:
Investor money can be expensive. If you own only 15-20% of your company at the time of sale, even a 100 million DKK exit might leave you with only 15-20 million DKK after a decade of hard work.
By leveraging growth in ARR (Annual Recurring Revenue) with a SaaS-savvy banking partner, supplemented by Vækstfonden and OneProgram, founders can retain 60-70% of their company and achieve financial independence.
This approach, known as the OneProgram Model, focuses on sustainable growth while keeping founders in control.
Beyond Financials: Comprehensive Support
In addition to financial strategies, Mindturn provides expertise in areas such as:
Development
Our team comprises seasoned experts, including software architects, frontend and backend developers, DevOps specialists, system administrators, marketing professionals, and experienced executives.
Operations
Sales
Optimization
We also offer guidance and sparring for founders in other critical aspects of running a business.
A Partner Who Has Been There
OneProgram’s team has firsthand experience. We’ve succeeded through hard work and have successfully exited our SaaS business. This experience enables us to guide founders effectively through the challenges they face.
For more information, contact Kim Østergaard, Founding Partner at OneProgram, at kim@oneprogram.com or call +45 42 555 555. Sometimes, all it takes is a polite conversation to set your business on the right path.